Navigate Scenario
LearnScapes for Health Care Marketing 


This collection of four LearnScapes (interactive video simulations) provides students with a realistic, immersive experience that reinforces lessons gathered from a collection of best-selling Jones & Bartlett Learning Health Care Marketing textbooks.

Storyline: Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients’ experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness. To support this general storyline, these LearnScapes create an immersive world with photorealistic healthcare and office settings, complete with various floors, facilities, and supporting characters—both in the Health Care System and the student’s own consulting firm—with whom the student will interact. The student will gain information from these characters, along with other resources, to analyze the Health Care System’s marketing needs and strategy and make recommendations.

This set of LearnScapes includes the following four scenarios:
  • Staying Relevant
  • Patient Engagement
  • Recovery and Retention
  • How Are We Doing
Students will benefit from LearnScape features including: Photo-realistic Virtual Locations, Full Video Interactions, Guided Mentoring, and Remediation. In addition, each Learnscape will have Natural Assessments that are mapped to specific learning objectives and integrated into the flow of the Learnscape storyline. All student responses and submissions will be stored and compiled into a single Microsoft Word file. The file will be downloaded to the student’s desktop, allowing them to submit the file to their instructor for grading.

 Instructor Benefits

Easily Integrate With Your Existing Health Care Marketing Curriculum
No matter what text you use, or whether you teach online or on-ground, LearnScapes can be easily integrated with your existing curriculum as homework, an in-class activity, or an exercise to reinforce difficult concepts.
Track Student Progress and Completion of Exercises
Each LearnScape has an assessment integrated naturally into the flow of the storyline. All student responses and submissions will be stored and compiled into a single Microsoft Word file which can be downloaded to the student’s desktop or submitted to the instructor for grading.
Improve Student Learning Outcomes
Students will interact with live actors and will be challenged to make practical choices with realistic consequences. This immersive learning experience reinforces concepts much more than simply reading concepts and cases from a text.

 Student Benefits

Take Virtual Learning to the Next Level
Your students will have the opportunity to apply knowledge in authentic, contextualized environments through interactive video simulations.
Cultivate Real-Word Professional Skills
Cultivate the skills necessary to apply classroom knowledge to situations your students will encounter in their future profession.
Solve Problems in Real Time
Make realistic choices and develop communication and problem solving skills related to key course concepts.


 Downloads & Resources

Description File Format
Navigate Scenario Product Page (Webpage)
LearnScapes Health Administration Product Suite Overview Flyer (PDF, 1.1 MB)
Our Complete Suite of LearnScapes for Health Administration (Webpage)

 Course Demo

To request a two-week trial access code, please contact your Jones & Bartlett Learning Account Specialist today.

The "sandbox" environment is designed to allow instructors the opportunity to test system functionality. The entire site automatically resets to its original appearance every 5 hours.   Take a tour of a "live" sample chapter or lesson right from your desktop by clicking the "sandbox" link. Use the posted username and password to log in.

 How to Order


Online Standalone Access

Navigate Scenario: LearnScapes for Health Care Marketing Standalone Online Access Code

ISBN-13: 978-1-284-03914-6
For students that purchase a used textbook or rental, and need access to the online courseware, they can purchase a single-use standalone access code here.

Textbook & Online Access

Bundle online Navigate Scenario: LearnScapes for Health Care Marketing with Health Care Market Strategy, Fourth Edition

ISBN-13: 978-1-284-03341-0
Click the Ordering Options tab
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Textbook & Online Access

Bundle online Navigate Scenario: LearnScapes for Health Care Marketing with Essentials of Health Care Marketing, Third Edition

ISBN-13: 978-1-284-03340-3
Click the Ordering Options tab
Learn More »

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